Synterics SYNTERICS
White-label sales engineering

The sales engineering department integrators don’t have to hire.

We turn your leads into complete proposals, fast. Synterics is your outsourced design and quoting department, built for commercial and high-end residential systems integrators.

The problem

Integrators can’t design and quote fast enough, accurately enough, or at enough volume to grow — and they can’t take on the complex, high-margin projects they want — because they don’t have the pre-sales engineering resources to do it.

The multi-hat bottleneck

Many integrators rely on one person for lead generation, the site survey, the design, the proposal, and the close — sometimes the project management or install, too. Design competes with everything else on their plate, so quotes are slow.

Senior engineers stuck on proposals

When your most experienced engineers are drafting pre-sales proposals, they aren't commissioning or installing systems. You lose billable hours on the work that actually generates revenue.

Slow quotes kill momentum

After a walkthrough, your prospect is excited about their project. Every day the proposal takes to arrive, that excitement fades, and a faster competitor has room to step in.

The wrong person doing the design

The person wearing all those hats isn't always the most technically qualified to design the system. That leads to lost profit, change orders, and lost trust with the client.

One engineer, one discipline

Integrators sell lighting control, shades, AV, surveillance, access control, networking, control systems, HVAC control, and more. It's incredibly difficult to hire one engineer proficient in all of it, so the systems outside their specialty suffer. Properly covering every discipline could take four specialized engineers.

Complex, high-margin projects go unbid

Large enterprise and luxury residential projects demand more design effort and broader expertise. Without the pre-sales bandwidth or skills in-house, integrators pass on exactly the projects that would grow their margins.

Capacity caps growth

Even an integrator that gets its current quotes out quickly still can't produce the higher volume of quotes it needs to grow.

Who we work with

Built for integrators with more pipeline than they can fulfill.

Synterics works with commercial and high-end residential systems integrators with larger sales pipelines than they can fulfill. If your best engineers are stuck building proposals instead of commissioning systems, if quotes sit while clients lose interest, or if you’re passing on complex projects because you don’t have the pre-sales bandwidth or expertise, Synterics is built for you.

The service

Your behind-the-scenes sales engineering department.

You send the opportunity. Synterics engineers the system and delivers the BOM and scope narrative. Your team drops them into your own quoting tool, sets your margins, and sends the proposal under your brand. It’s sold as a predictable monthly subscription, and we earn a commission only on projects you sign — so Synterics wins when you win.

01

You send the opportunity

Hand off the lead or project you need designed and quoted.

02

We engineer the design

A BOM and a scope and functionality narrative, built for the project.

03

You price it and send it

Enter the BOM into your quoting tool, apply your own margins, and send it under your brand.

04

We win when you win

Our commission is earned only on projects you sign.

What you get

Bill of materials

A BOM in spreadsheet format, organized to drop into your quoting tool.

Scope & functionality narrative

A bullet-point summary of what the system covers and how it works.

Supporting documentation

When a project calls for it, such as RFI responses and markups.

Disciplines covered

Design and quoting across eight disciplines.

Audio / Video

Lighting Control

Motorized Shades

Surveillance / Physical Security

Access Control

Enterprise Networking

Control Systems

HVAC Control

The math

One engineer covers one discipline. Synterics covers eight.

Hiring a US-based senior sales engineer costs $110,000–$130,000+ in salary before benefits and overhead, and even then you get depth in one discipline, usually AV. The rest of the systems you sell still go without true expertise. For a comparable investment, Synterics covers design across eight disciplines, from AV to HVAC control, with capacity that scales with your pipeline and no hiring risk.

Why Synterics

What sets us apart.

Eight disciplines, not just AV

Design coverage across your whole system scope.

Invisible to the end user

White-label from start to finish. Your client only ever sees your brand.

Capacity that flexes

Scales with your pipeline, without hiring risk.

Engineers back on billable work

Frees your senior engineers to commission and install.

Incentives aligned

We earn more when you win.

Have a sales pipeline that needs to move faster and more accurately?

Tell us about your pipeline and the systems you sell. We’ll get back to you.

* Required